Superzoom is the online story of the fashion universe as seen by the Zoom on Fashion Trends editing team. These pages provide you with behind the scenes insight into the fashion world, where thousands of different ideas on form and content are channelled towards creating new collections.
It is a project by Nuova Libra Editrice, which began its work in the trends analysis and research field in 1994 with the publication of Zoom on Fashion Trends.
Over the years it has gradually increased the number of periodicals and books it publishes, pursuing a line of development constantly aimed at affirming the publisher as the international leader in the professional fashion industry.
To date, its offline and online titles range from the ‘purer’ end of the research spectrum, outlining the origin of fashion trends using moods, colours and materials, to extensive reports from the major runways in Milan, Paris, New York and London with the Showdetails brand, but there is also focus on analysing the now consolidated pre-collections market in the Pre-Collections series.
Naturally, the digital arm also includes the web, an app and social media. In recent years, the publisher has also moved into consultancy and training through its Consulting and Academy divisions, supporting companies and professionals wishing to tackle the increasingly fierce competitive challenge that the fashion system poses.