Expressing a new point of view about the world. Fashion businesses (brands and supply chain companies) today must not only talk about, communicate and promote fashion; they should also have an opinion and a code of conduct, a philosophy and a mission. And they have to know how to get all of that across. That’s why the Communication Strategies for Fashion course has been put together. The Superzoom Academy illustrates the communication phenomena involving fashion as a cultural and creative industry. Focusing on “immersive narratives” and brand storytelling, you will learn how the right cross-media approach offers a blend of entertainment and promotion. Focusing on sustainability and inclusivity will allow you to discover how fashion’s field of reference is expanding and how to avoid making marketing “missteps”. Skirting around the most common traps, you will learn how to avoid hypocritical communication that puts off informed, discerning consumers. You will study fashion media, reflect on omnichannel fashion marketing strategies and the role of influencers, and explore fashion films – a highly symbolic and aesthetic marketing and promotional tool. Designed for you by fashion insiders working on a daily basis with top Italian textile and clothing companies, the Communication Strategies for Fashion course gives you the tools to conduct communication and not be subjected to it, enabling your business identity to turn a new corner.
Small and medium companies looking to deliver consistent messaging, convey what they know and the values they believe in.
Employees at small and medium textile/clothing companies wanting to keep up-to-date with key market trends and news and get to know the best business storytelling tools.
Junior roles wishing to grow and improve their professional skills and boost their visibility as fashion business consultants and collaborators.
Digital identity: how to craft a real, profound and transparent one
I want to know the truth: what are the contemporary approaches to consumption
Philosophy and heritage: how to convey my story
Be sustainable and inclusive: the steps to take
Omnichannel: approach scaled to any company “size”
Giulia Bonali has degrees in Modern Languages from the University of Florence and Design History from the Royal College of Art and Victoria & Albert Museum, London. In 2016 she received a grant awarded to foreigners to research Portuguese culture at the Calouste Gulbenkian Foundation in Lisbon. She currently teaches Fashion Studies at the Polimoda International Institute in Florence and Clothes on Film at La Sapienza in Rome.
Roberto Braga is a content curator at Flipboard Italia. He has conducted research for and taught at the University of Bologna and the University of Modena and Reggio Emilia, where he taught digital media for several years, and has covered fashion films as part of the Fashion Culture and Management degree course in Rimini. For over ten years, he has worked as a content strategy consultant and tutor for private and public sector organisations.
A marketing and communication tutor, trainer and consultant for cultural and creative industries, Nicolò Gallio collaborates with Italian and international brands and digital marketing agencies as a copywriter, analyst, social media manager, specialising in digital PR and media relations. He has handled projects ranging from film and entertainment to footwear, accessories and clothing.
Giulia Rossi, a professional journalist, has degrees in Political Science from Bologna University and Philosophy from Roma Tre, and a doctorate in Communication and Social Research from Rome’s La Sapienza. She has taught Fashion Communication and Semiotics since 2013. She currently teaches at Rome’s La Sapienza, the European Design Institute in Rome and Florence, and John Cabot University. She has previous teaching experience at the University of Bologna, the Marangoni Institute in Milan, IAAD in Bologna, LUISS Business School in Rome and Polimoda in Florence. She has published the books Denim, una storia di cotone e di arte (Fashion Illustrated, 2010), Ricette per la vita in società (Pendragon, 2013), Fashion blogger, new dandy? Comunicare la moda online (Pendragon, 2015), Digital Fashion Media. Come è cambiato il modo di comunicare la moda (Nuova Cultura, 2018) and numerous articles on how fashion communication and journalism is affected by digital media.
A scholar of grassroots practices of online audio-visual aggregation, socialisation and production, with a particular focus on the interconnections between media studies and gender studies. She is also interested in issues of intersectionality in contemporary media representation, with a particular focus on inclusivity in Italy. She gained a research doctorate from the University of Bologna in 2014 with a thesis on the practices of audio-visual reuse and fandom in women. She is currently Adjunct Professor at the American University of Rome, where she teaches Visual Culture, Cultural Studies, Media and Gender, Celebrity Culture, Media and Activism and Gender in International Relations. She has worked for years with the National Archive of Family Film – Home Movies Association in Bologna and coordinates activities and projects aimed at protecting film and archive heritage. In 2020 she directed the archive documentary Nella buona e nella cattiva sorte. Conversazioni con Sara, produced by Home Movies.
Segui i corsi dell’Academy Superzoom, capirai come affrontare al meglio il domani delle imprese. Fatto da chi la moda la studia e da più di vent’anni la vive quotidianamente con le aziende che rappresentano l’eccellenza del tessile/abbigliamento italiano, Superzoom è l’Academy per la tua formazione a prova di futuro.
€ 200 + vat
12 hours
The course is taught in Italian
on the Superzoom Academy
e-learning platform.
If you want to know more about our courses:
Tel. +39 051 6389561
academy@super-zoom.com