Fashion business and digital strategies


fashion business e strategie digitali

Topics

Are you a small or medium fashion business looking to improve your digitalisation process? Do you have an independent brand and need a more managerial approach? Are you a freelancer or consultant and need to keep up-to-date with the latest fashion news to boost your career? With Fashion Business and Digital Strategies, Superzoom Academy provides you with the tools to tackle the future with confidence. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Fashion Business and Digital Strategies will teach you everything you need to know about management, governance and subsidised financing (at any scale). We will focus on one of the keys to the future of business – Corporate Social Accountability – a key concept in any approach to business and digital strategies. You will enter the world of content strategy and gain an understanding of how content can be used as an important marketing and sales lever. Trends research and sustainability and inclusivity are other important factors in a digital strategy. You will discover how fashion’s field of reference is expanding and how to avoid making marketing “missteps”. We will provide you not only with the essential tools for understanding how to run a modern company but also how to link it to the identity of Made in Italy, following a path that teams digital transformation with our country’s wealth of trades and skills.

target

  • Small and medium companies needing to inject innovation into their management model and wanting to know more about new forms of organisation and management.

  • Employees at small and medium textile/clothing companies wanting to keep up-to-date with key market trends and news.

  • Freelancers wanting to grow professionally and improve their strategic consultancy skills.

objectives

Positioning: how to understand what is best for my business

Corporate Social Accountability: the future starts here

Subsidised financing tools: where to find them and how to use them

Customer journey: what is it and how to use it as an everyday tool

Trends research: making this
meta-discipline work in everyday business

Content strategy: understanding what to say, when and how to say it

Be sustainable and inclusive: the steps to take

Content

tutors

Roberto Braga

Bio

Roberto Braga

Roberto Braga is a content curator at Flipboard Italia. He has conducted research for and taught at the University of Bologna and the University of Modena and Reggio Emilia, where he taught digital media for several years, and has covered fashion films as part of the Fashion Culture and Management degree course in Rimini. For over ten years, he has worked as a content strategy consultant and tutor for private and public sector organisations.

Giuseppina Di Paola

Bio

Giuseppina Di Paola

A fashion designer and founder of the brand Agata Della Torre, Giuseppina Di Paola has an undergraduate degree in Political Science from Turin University, with a thesis on fashion as a cultural process, and a Master ASP in “Fashion projects”. Her collections, inspired by architecture and art, are known for their innovative formal language and have featured in major international fashion magazines, such as Vogue, Glamour, Cosmopolitan, Vatra and Beandlife. Her brand Agata Della Torre, which inaugurated its flagship store in Milan in 2013, has taken part at the major European fashion weeks, including Tranoï in Paris, and has been distributed in Italy, Netherlands, Greece, Spain and Japan. Since 2014 she has coordinated the Textile & Fashion Design department at IAAD in Turin and Bologna and taught courses on the Theory of perception, Semiotics of fashion design, Fashion design and Trends research. 

Nicolò Gallio

Bio

Nicolò Gallio

A marketing and communication tutor, trainer and consultant for cultural and creative industries, Nicolò Gallio collaborates with Italian and international brands and digital marketing agencies as a copywriter, analyst, social media manager, specialising in digital PR and media relations. He has handled projects ranging from film and entertainment to footwear, accessories and clothing.

Mauro Maiocchi

Bio

Mauro Maiocchi

An economics and business graduate, he has worked for years as a consultant and tutor on the optimisation of business organisation, using reference models, statistical analysis and data mining.

Lucia Tralli

Bio

Lucia Tralli

A scholar of grassroots practices of online audio-visual aggregation, socialisation and production, with a particular focus on the interconnections between media studies and gender studies. She is also interested in issues of intersectionality in contemporary media representation, with a particular focus on inclusivity in Italy.  She gained a research doctorate from the University of Bologna in 2014 with a thesis on the practices of audio-visual reuse and fandom in women. She is currently Adjunct Professor at the American University of Rome, where she teaches Visual Culture, Cultural Studies, Media and Gender, Celebrity Culture, Media and Activism and Gender in International Relations. She has worked for years with the National Archive of Family Film – Home Movies Association in Bologna and coordinates activities and projects aimed at protecting film and archive heritage. In 2020 she directed the archive documentary Nella buona e nella cattiva sorte. Conversazioni con Sara, produced by Home Movies.

Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.

information

200 + vat

10 hours

The course is taught in Italian
on the Superzoom Academy

e-learning platform.

contacts

If you want to know more about our courses:
Tel. +39 051 6389561
academy@super-zoom.com


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Codice Fiscale, Partita Iva e Registro Imprese di Bologna n. 02398900379