Founded by Alicia Morgand, a graduate of the Royal Academy of Fine Arts in Brussels, the eponymous brand stands out for its artisanal knitwear and a playful aesthetic, with a strong commitment to sustainability. Handcrafts, recycled materials, bold patterns and pop colors characterize its creations, enriched with bright details and bespoke customizations. Based in Lille, the brand promotes slow and conscious fashion, valorizing local craftsmanship and encouraging a more responsible approach to clothing.(Content created in collaboration with the Fashion Project Communication course –IAAD)
