Exuberantia: excess
revolutionises fashion labelling

Emmetex‘s innovative new line made from textile waste is entitled Exuberantia, playing with the idea of waste/not waste. After all, what is considered as waste is simply something extra left over from the weaving process. It is an abundance of resources that cannot and must not be lost. These are not just leftovers or offcuts; they are pieces in their own right capable of enriching and distinguishing fashion labelling. This is waste as a precious resource, which needs no rehabilitation because it has its own intrinsic beauty. You could almost call this line a “product within a product”, as it demonstrates the company’s capacity to team creativity and originality when it comes to labelling solutions with a strong commitment to sustainability.

Take, for example, one of their largest ever patches, which required approximately 80 grams of waste textile fringes. These colourful fringes, which vary in colour from item to item, come off the loom soft and clean to be featured on high-quality items made to commission. They are far too beautiful to be thrown away. And using the skillful needle-punching technique, which turns loose threads into new lines and designs, these fringes become the yarn itself. This fascinating technique not only contributes to the circular philosophy but also creates a beautiful aesthetic effect.

Emmetex, with its focus on excellence and sustainability, demonstrates that the fashion industry can take significant strides towards a more responsible and circular approach, without sacrificing creativity.