Giorgio Armani presents its new Armani/Values website on international Earth Day: exploring and summarising the values that have always underpinned the designer’s stylistic direction and business decisions, and which form part of the Group’s DNA. Values linked to fashion and more besides, because for Armani aesthetics is about making ethical, responsible choices at every level: business strategy, company structure, personnel recruitment, governance and production.
Armani/Values tells the story of the Armani Group through major past projects as well as the current and future plans that are making fundamental progress, with a particular focus on the brand’s commitment to Corporate Responsibility. The website aims to be a point of reference for anyone seeking news and information on the Armani world or the Group’s history. With the clarity of purpose and concise spirit that define the Armani lexicon, the content is organised into a rational structure packed with in-depth information over three main sections: People, Planet and Prosperity, preceded by an Overview.
Video and text on the homepage sum up and explain the various values: consistency, timelessness, fluidity, comfort, empowerment, inclusion, sustainability, discipline, independence, authenticity and ‘less is more’. The Overview covers the Group as a whole, from its three brands to the lifestyle world, including Armani/Silos, Hotels & Resorts and Restaurants, with links to the relevant websites. It also includes the Group’s plans and commitments to issues such as sustainability, ethical decisions and agreements. The annual Sustainability Report is also available for viewing here. An essential component of the Armani Group is human capital, featured in the People section, which illustrates a diverse and inclusive work environment with an emphasis on individual wellbeing and qualities.
Shaping a more sustainable and safer world implies concrete measures and actions and these are covered in the Planet section. The section sets out the activities and initiatives supported by the Armani Group in this area, including reforestation and biodiversity conservation, which are made possible by the work that goes into the products, from monitoring supply chains and production sites, choosing materials, collaborations, and local interventions. Finally, Prosperity is the section that brings together all of Giorgio Armani’s projects, whether local or international, that help develop the social and cultural heritage and create value.