Versace’s S/S has a new face
The famous fashion house has chosen singer Maluma
Photographed by the duo Mert Alas and Marcus Piggott, Maluma becomes the new face of Versace’s Spring/Summer campaign. The internationally renowned superstar says he is proud and honoured to be part of the Versace Family, with whom he has numerous collaborations on various red carpets and events. Donatella Versace herself says she chose Maluma because of his natural energy: their visions are similar, she considers him a positive and revolutionary character.
In the images, the artist is portrayed wearing Versace varsity jackets while in the company of his trusty Buda. For Maluma, this collaboration is also an opportunity to represent his homeland, Colombia.