Vizzano at Miss Universe 2024:
fashion, inclusion and glamour
Victoria Kjær Theilvig crowned at 73rd edition of the pageant
In a historic year, the Brazilian footwear brand reinvents style and comfort standards in the world’s best-known beauty pageant. One fascinating aspect of this huge event – and which has ensured its continued relevance – is the careful selection of brands that take part in the Miss Universe contest. The organisation sets extremely high standards for the brands it invites to create the look of each Miss, from the make-up to the outfits. Once each brand has been accepted into the select group of sponsors, it must meet strict requirements relating to sustainability, global presence and iconic designs. This is how the story between Vizzano and Miss Universe began.
Since its debut in 1997, Vizzano has been a pioneer in forecasting and launching trends, specialising in turning aesthetic aspiration into wearable reality. Combining style, personality and refinement, the brand highlights femininity in its multidimensionality, creating fashion concepts that not only surprise but also perpetuate empowerment through the individual choices of each woman. This partnership comes at a time of transformation for Miss Universe. In 2023, for example, the age limit was abolished, signalling a major step towards women’s freedom and expression. Further changes were implemented in 2024, meaning mothers could take part, reflecting the Miss Universe organisation’s ability to keep up with the times, in which conversations around culture, diversity and equity are chiefly focused on authenticity.
The 73rd edition of the pageant included 130 competitors – the largest number since 1952 when the first edition was held at Long Beach, California. This year, Miss Denmark, Victoria Kjær Theilvig, was crowned Miss Universe 2024. Victoria is a dancer, entrepreneur and activist for mental health and animal rights, and is the first Dane to take the title. The shoes presented by Vizzano – platform sandals in metallic gold and silver, plus an eclectic nude shade and an all-white sneaker – featured in many of the candidates’ outfits. The styles reflected the event’s narrative as they were designed for improved comfort in a high or flat heel whilst ensuring a naturally elegant, secure posture. For an extra dose of glamour, the candidates carried a micro bag with crocodile texture and chain straps – which can be worn on the shoulder or across the body – completing their impeccable look.
The collaboration with Vizzano, which is well-known for its commitment to democratising all aspects of fashion, contributed significantly to making Miss Universe 2024 truly memorable. “We know that the brand’s journey is one of unmatched know-how, backed by experience from woman to woman,” says Tiago Vicente, marketing consultant at Calçados Beira Rio S.A., the brand’s Brazilian owner and one of the main players in the global footwear industry. “This specificity in Vizzano’s DNA not only increases the perception of value in every product it develops but also guarantees versatility, as it interacts with an array of different tastes. In this way we reinforce the essence, charisma and legacy that each of the 130 candidates with their respective nationalities proudly brought to the public in this edition,” concludes Vicente.
