BFSHOW: first edition
enjoys big success!

Brazilian footwear fair exceeds expectations

The first edition of the Brazilian Footwear Show – BFSHOW, which brought together 137 brands at FIERGS Event Center in Porto Alegre/RS, raised the bar for the trade fair sector in the country. Focused on transparency, business and opportunities for companies of all local production types, sizes and market niches, the three-day event organised by the Brazilian Footwear Industries Association (Abicalçados) and by NürnbergMesse Brasil attracted visitors from around the country and the world, generating immediate business and agreeing deals for the months to come.

The executive president of Abicalçados, Haroldo Ferreira, points out that the fair had a ‘kick start’ that surprised even the greatest optimists. “BFSHOW is a fair organised by the market for the market, which listens to all the players in this important link in the industry’s supply chain and which is already in the process of restoring the prestige of national footwear fairs.” According to the president, the fact that it is a business-focused trade fair and it attracted more than 150 international buyers from 30 countries, as well as national retailers, generated not only immediate business, but also sales prospects for the rest of the season. “Many sales that were not closed on the spot have already been agreed,” he concludes. High praise was also given to the structure of BFSHOW, which was curated by the German organiser, NürnbergMesse, with an office in Brazil. “We promote fairs in various economic segments, and this is the first time we have organised a footwear show. We are delighted with the result of the partnership with Abicalçados as it enabled us to share our expertise with an organisation that has been dedicated to the development of the footwear industry in Brazil for more than four decades,” commented the CEO of NürnbergMesse Brasil, João Paulo Picolo.

Highlights for both exhibitors and visitors include the structure and reception of the trade fair, in a single location with ample parking, easy access to Salgado Filho International Airport, a range of restaurant and snack bar options, and a high quality Wi-Fi connection.

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