InsideOut by C.L.A.S.S.:
trust is the new luxury
C.L.A.S.S. focuses on the authentic value of fashion
On 25th November, a packed YES Room at the BASE Milano space saw the presentation of the Values Handbook, representing the InsideOut by C.L.A.S.S. campaign and illustrating through icons created by artist Gianluca Cannizzo the path and set of choices that give shape and value to a company and its product. During the day-long event, industry experts set out the fashion of the future: more transparent, authentic and capable of generating trust. InsideOut, conceived by C.L.A.S.S. Eco Hub, was created to bring out and enhance every measurable aspect of the new generation’s wardrobe, expressing what often remains invisible in a garment.
Alongside external values such as aesthetics, performance and look & feel, it includes 10 parameters: ethics, social initiatives, traceability and transparency, environment, health, circular economy initiatives, design, ingredients, production, dyeing and finishing. “These days, trust is the new luxury. Only knowledge and transparency can restore real value to fashion, making it an instrument of responsibility and beauty,” says Giusy Bettoni, CEO of C.L.A.S.S. and creator of the InsideOut by C.L.A.S.S. campaign. InsideOut by C.L.A.S.S. is not only setting out its ten core values but also bringing them to life through a team of selected ambassadors, recognised professionals who authentically embody each pillar of the value system.
Representing the value of Production is Dario Casalini, Founder & President of Slow Fiber, a pioneer of a new way of doing industry. For Health, InsideOut relies on the sensitivity and experience of green journalist Diana de Marsanich, while the Social Initiatives theme is represented in the historical commitment of Ermete Realacci, President of the Symbola Foundation. Ingredients are entrusted to the academic expertise of Giovanni Maria Conti, Professor of Design at the Politecnico di Milano; Traceability and Transparency to the international expertise of Giusy Bettoni, Founder & CEO of C.L.A.S.S.. Architect Isabella Goldmann interprets the Design pillar, while Ermanno Rondi, President of Città Studi Biella, looks at Dyeing and Finishing, the technical heart of the textile industry. The Environment is covered by the authoritative voice of Mariasole Bianco, President of Worldrise, while Ethics are represented by Martina Rogato, Founder of ESG Boutique and Co-Chair of the G7 W7. Closing the circle is the perspective on the Circular Economy, entrusted to bio-economist Mario Bonaccorso, Director of the SPRING Cluster.
The InsideOut by C.L.A.S.S. campaign has five key objectives: raising consumer awareness, harnessing the value of companies, strengthening the supply chain, creating social and communicational content, and documented transparency and traceability. The project enjoys the patronage of the British Chamber of Commerce for Italy, National Chamber of Italian Fashion, Camera Showroom Milano, Municipality of Milan, Confartigianato Moda, Confindustria Moda, FILO, Symbola Foundation, Milano Unica, Piattaforma Sistema Formativo Moda, Lombardy Region, Rendendola Collective and Slow Fiber.