The Story of… Green Stories
The Bemberg inspirational journey into eco-sustainability
Superzoom, the online alter ego of Zoom on Fashion Trends magazine, welcomes in a new era in B2B fashion content, joining forces with Asahi Kasei Fibers Italia to publish a series of brand-new Green Stories on its platform. The project aims to raise the profile of Asahi Kasei’s Italian partners in eco-sustainable textile manufacturing, using the exclusive BembergTM (Cupro) fibre.
The Superzoom editing team has put together an ad hoc story for each company, interpreting its fabrics and yarns and pairing them with beautiful themed images, with a view to shaping inspirational trend concepts. Each material is then given an individual focus to highlight its tactile aspects, casting a professional eye behind the scenes with grace and refinement. Every product is captioned to highlight its composition.
Superzoom invites you to explore the Tropical forest presented by Brunello, to spend A night in Tahiti with light fabrics by Manifattura Pezzetti and to feel the gentle Provence wind blowing through Filidea knits. For lovers of oriental inspirations, Sumi, the Japanese ink, paints fabrics by Tessitura Marco Pastorelli, while Infinity invites you to join them in Exploring the undergrowth. The inspirational journey ends in the Saharan waves that shape the velvet-soft feel of SMI Tessuti.
