How can a business operating in the fashion industry gain the planning tools to navigate new market trends that are increasingly turbulent, uncertain and random?

Attendees on the Development Strategies in the Fashion Supply Chain focus will get accustomed to moments of ‘interconnected’ analysis. By examining several variables simultaneously, their repercussions, and the various causes and effects of set goals, the focus explains how to plan the growth of business competitiveness.

From analysing the scenario to market forecast analysis, introducing ad hoc statistical modelling and connecting it to the company’s development strategy, this focus is designed for sales and marketing managers at Italian SMEs, brand owners looking to improve their managerial tools, and fashion freelancers looking to fine-tune their managerial skills in order to be ready to tackle the most competitive challenges.

The focus provides an important tool towards reaching set goals, guaranteeing a high level of efficacy and efficiency, largely limiting the risks of poor decision-making, highlighting key factors that ensure a higher market share, stronger positioning and, ultimately, profitability.