Prosumers. Have you ever heard of them? We become prosumers when we use digital media to interact with creators, when we like a photo, leave a comment or respond to a poll on Instagram. Prosumers are producers and consumers of digital content on the web.

Fashion bloggers and online influencers capture the digital marketplace with an eye-catching idea, inspiration or key concept. They exploit new tech media to promote firstly their name and then a series of partner brands that invest in this type of communication.

Superzoom’s Influencers, ambassadors, testimonials: genesis, best practice and future scenarios focus is designed in light of this scenario. To understand the evolution that has led from experts to “someone like me”, to understand how online communication has shifted in recent years towards highlighting and promoting an, at least apparent, democratisation of the sector.

In this course, you will gain an understanding of the world of influencer marketing from two points of view: on the influencer side, we will explore the many techniques used (physical attributes, writing skills, photography, graphics, videomaking, storytelling and much more) to be successful. On the brand side, you will understand how to correctly build a strategy using these levers and tools.

Aimed at those working in creativity, marketing and communication at Italian SMEs, brand owners looking to improve their communication tools, and fashion freelancers looking to fine-tune their knowledge of communication and culture in order to be ready to tackle the most competitive challenges, the focus teaches you how to talk to your customers and how to promote yourself online, using personal branding effectively, and projecting an image of yourself