Understand how to integrate influencer marketing into your communications
Choose the right influencer and assess different approaches to storytelling
Influencer’s “to do lists”
Influencer’s “not to do lists”
How to build the correct synergy between influencer and brand
Disintermediation and platforms: the paradox of free access
Digital revolution: how new communicators arise
From fashion bloggers to influencers
What is disintermediation
Technique and numbers of online communication
Public relations 2.0
Giulia Rossi, a professional journalist, has degrees in Political Science from Bologna University and Philosophy from Roma Tre, and a doctorate in Communication and Social Research from Rome’s La Sapienza. She has taught Fashion Communication and Semiotics since 2013. She currently teaches at Rome’s La Sapienza, the European Design Institute in Rome and Florence, and John Cabot University. She has previous teaching experience at the University of Bologna, the Marangoni Institute in Milan, IAAD in Bologna, LUISS Business School in Rome and Polimoda in Florence. She has published the books Denim, una storia di cotone e di arte (Fashion Illustrated, 2010), Ricette per la vita in società (Pendragon, 2013), Fashion blogger, new dandy? Comunicare la moda online (Pendragon, 2015), Digital Fashion Media. Come è cambiato il modo di comunicare la moda (Nuova Cultura, 2018) and numerous articles on how fashion communication and journalism is affected by digital media.
Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.