Actually | Season Trends
Actually shows how the gap between what we are and what we exhibit is getting wider and wider. Dream lives, places, looks and journeys are the manifestation of what people aspire to or how they wish to appear in the eyes of others, who, in turn, look on astonished, because they desire just the same. Trapped, as they are, in a kind of labyrinth, it becomes increasingly difficult to distinguish real from fake, both for the doer and the onlooker. Character and spectator exchange ambitions and desires in a kind of promiscuous connivance. Yet, apparent splendour, dubious respectability and plastic facades take on disturbing contours if what lies behind them is suddenly revealed. Contradictions, inconsistencies, dichotomies are displayed in all their crudeness, revealing a reality that is far from perfect. Disorder, carelessness, sloppiness appear where they should not, revealing the other side of a formerly impeccable picture. It is then that we realise that the smiles are false, the logos fake, the faces modified by filters and abeting apps. And also, luxury rental cars, fake starry dinners, made-up beauty routines. And, behind the scenes of this glittering show, beneath the hyperbole of flawless images: untidy piles of clothes and accessories, dirty dishes and bins overflowing with junk food, scenes of ordinary normality, brutally genuine shots of everyday life. Everything appears for what it is not, to the point of doubting whether these artificial lives really exist or are, rather, the result of clever AI-fuelled reproductions.
Research: Sibilla Grandi for Autumn/Winter 2026.27 season.
