Recently, numerous brands have come together to make a virtual appeal based on new values, especially ethics and sustainability, also undoubtedly driven by the need to win back fearful customers reluctant to spend money during tough times. 

The fashion industry is facing landmark change. The New designers new approaches: case studies course provides practical examples of an area of fashion in which ethics and aesthetics are the distinguishing features. Focusing on internationally acclaimed upcoming designers who have adopted a new approach to making clothing, the course explains and analyses the most interesting aspects of the contemporary scene: from Zero Waste, which aims to reduce or eliminate the generation of textile waste through the product’s lifecycle, to giving textiles a second life through methods such as upcycling, thereby avoiding waste and disposal.

Aimed at those working in creativity, marketing and communication at Italian SMEs, brand owners wanting to implement real change, and fashion freelancers wanting to be more informed about recent developments in the design field, the course teaches you to better understand the values young and modern customers are interested in and on which they make their purchasing decisions. Making these changes brings enormous advantages for businesses, as well as responsibilities.