omnichannel approach to fashion

fashion business e strategie digitali


Omnichannel: a term that shapes the management, distribution and marketing of fashion today. But what is it and how can we bring it into our day-to-day business? Getting to know its main characteristics will allow you to face today’s challenges and develop strategies based on the size of your company, putting skills at the core and structuring pathways for customers, integrating their requirements with the offline and online sale scenario. Beginning with an overview of what fashion is today and how important it is to consider it as a culture-creating industry, we will analyse the evolution of the distribution system with a focus on the changes happening in the sector today. We will cover e-commerce strategies and the latest trends on the main marketplaces and best practice in digital distribution. Today brands reach their consumers in many different ways, so we will focus on the various forms of retail distribution. Through an in-depth exploration of sustainability and inclusivity today, you will discover the impact marketing “missteps” can have on distribution, putting the entire omnichannel approach in jeopardy. Designed for you by fashion insiders working on a daily basis with top Italian textile and clothing companies, the Omnichannel Approach to Fashion course will show you the fundamental steps to be taken for proper company management (B2B and B2C) and detecting the main changes occurring in contemporary consumption. 


  • Small and medium companies needing to inject innovation into their management model and wanting to know how they can integrate all available channels and grow in a customer-focused environment.

  • Employees at small and medium textile/clothing companies wanting to keep up-to-date with key market trends and news and bring knowledge and skill to their job.

  • Freelancers wanting to grow professionally and improve their strategic consultancy skills in distribution, omnichannel marketing and strategy.


Understand why fashion is culture and produces culture

Omnichannel: how to apply “Everything. Everywhere. Anytime” to ourselves

Phygital: hybrid approach

Attention and transparency: how people consume today

Be sustainable and inclusive: the steps to take



Gaya Calabrò


Gaya Calabrò

Gaya Calabrò specialises in European public relations with a major in Marketing. She began her career working in Paris and Milan as a marketing and communication coordinator for a Canadian software house. Her shift to the fashion industry came when she became an eCommerce buyer for well-known Italian and international .com businesses. She later gained significant experience as an Online Manager at luxury companies in Italy and Switzerland. Today she is an eFashion and Buying Consultant, working with fashion and lifestyle businesses operating in Italy and China, working on the digital and omnichannel strategy for startup brands. She also teaches eFashion strategies and Buying Management at prestigious Italian and international fashion schools.

Mauro Maiocchi


Mauro Maiocchi

An economics and business graduate, he has worked for years as a consultant and tutor on the optimisation of business organisation, using reference models, statistical analysis and data mining.

Giulia Rossi


Giulia Rossi

Giulia Rossi, a professional journalist, has degrees in Political Science from Bologna University and Philosophy from Roma Tre, and a doctorate in Communication and Social Research from Rome’s La Sapienza. She has taught Fashion Communication and Semiotics since 2013. She currently teaches at Rome’s La Sapienza, the European Design Institute in Rome and Florence, and John Cabot University. She has previous teaching experience at the University of Bologna, the Marangoni Institute in Milan, IAAD in Bologna, LUISS Business School in Rome and Polimoda in Florence. She has published the books Denim, una storia di cotone e di arte (Fashion Illustrated, 2010), Ricette per la vita in società (Pendragon, 2013), Fashion blogger, new dandy? Comunicare la moda online (Pendragon, 2015), Digital Fashion Media. Come è cambiato il modo di comunicare la moda (Nuova Cultura, 2018) and numerous articles on how fashion communication and journalism is affected by digital media.

Lucia Tralli


Lucia Tralli

A scholar of grassroots practices of online audio-visual aggregation, socialisation and production, with a particular focus on the interconnections between media studies and gender studies. She is also interested in issues of intersectionality in contemporary media representation, with a particular focus on inclusivity in Italy.  She gained a research doctorate from the University of Bologna in 2014 with a thesis on the practices of audio-visual reuse and fandom in women. She is currently Adjunct Professor at the American University of Rome, where she teaches Visual Culture, Cultural Studies, Media and Gender, Celebrity Culture, Media and Activism and Gender in International Relations. She has worked for years with the National Archive of Family Film – Home Movies Association in Bologna and coordinates activities and projects aimed at protecting film and archive heritage. In 2020 she directed the archive documentary Nella buona e nella cattiva sorte. Conversazioni con Sara, produced by Home Movies.

Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.


200 + vat

10.30 hours

The course is taught in Italian
on the Superzoom Academy

e-learning platform.


If you want to know more about our courses:
Tel. +39 051 6389561

© Nuova Libra Editrice

Codice Fiscale, Partita Iva e Registro Imprese di Bologna n. 02398900379