Understand the difference between fast fashion and Ready-Made business models
Identify its strengths in terms of eco-sustainability
Remove any prejudice against this mode of production and its low creativity and innovation
Renew and update the model in light of new buying habits and customer retention methods
Framework: the segments into which the fashion system is divided
Tomorrow’s keywords: how to make a system and create new synergy
New responses to new questions: identify new customers of Ready-Made
The new normal: phygital approaches
The society of experiences
He was born in his grandmother’s tailoring shop. The creator and art director of RMI RICERCAMODAINNOVAZIONE at CNA Federmoda, which has collaborated with noted designers and brands such as: Alberta Ferretti, Jean Paul Gaultier, Vivienne Westwood, Elio Fiorucci, Antonio Marras, Maurizio Galante and Max Mara. A researcher of socio-cultural market shifts, he has given speeches at trade shows, universities and events around the world from Shanghai Fashion Week to the University of Lima, from Moda Italia Tokyo to We Love Moda in Italy Toronto, to name but a few. In 2018 he curated the 5 Italian exhibition areas at the China International Import Expo for ITA – Italian Trade Agency. A fashion talent scout for the Hidden Gems project organised by ITA – Italian Trade Agency, in collaboration with Yoox, Ali Baba and Gilt. Since 2016 he has chaired Moda in Italy – the consortium for the internationalisation of fashion companies, based in Bologna.
Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.