From advertising campaigns by big fast fashion brands claiming to be the new champions of sustainability and the green economy to posting a black square on Instagram as an expression of solidarity with global anti-racist struggles, the fashion sector seems to have been changed – like many others in society – by a massive revolution in content, image, habits and practices.

But is that actually the case? Or are these just instances of virtue signalling, i.e. publicly expressing support for the “latest fad” with no real change behind them?

In the Sustainability and inclusivity in marketing and representation focus, you will discover how essential these two terms are in understanding the present and taking action for the future. You will explore the confusion around the actual meaning of inclusivity and sustainability, despite their widespread use, thus avoiding mistakes that can quickly backfire and prove counterproductive for business.

Aimed at those working in creativity, marketing and communication at Italian SMEs, brand owners wanting to implement real change, and fashion freelancers looking to fine-tune their knowledge of communication and marketing in order to be ready to tackle the most competitive challenges, the focus teaches you to better understand the values young and modern customers are interested in and on which they make their purchasing decisions. Making these changes brings enormous advantages for businesses, as well as responsibilities.