Understand the importance of research in formulating creative directives
Critically analyse the cultural factors underlying the phenomena being analysed
Use multiple sources from media, sociology and economics to identify trends
Formulate predictions based on a composite methodology
Trends research and creative directives
Trends research tools and methods
Trends research contexts and places
Suggestions and forecasts
Trendsetters: seek vs create?
A fashion designer and founder of the brand Agata Della Torre, Giuseppina Di Paola has an undergraduate degree in Political Science from Turin University, with a thesis on fashion as a cultural process, and a Master ASP in “Fashion projects”. Her collections, inspired by architecture and art, are known for their innovative formal language and have featured in major international fashion magazines, such as Vogue, Glamour, Cosmopolitan, Vatra and Beandlife. Her brand Agata Della Torre, which inaugurated its flagship store in Milan in 2013, has taken part at the major European fashion weeks, including Tranoï in Paris, and has been distributed in Italy, Netherlands, Greece, Spain and Japan. Since 2014 she has coordinated the Textile & Fashion Design department at IAAD in Turin and Bologna and taught courses on the Theory of perception, Semiotics of fashion design, Fashion design and Trends research.
Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.