Vintage, second-hand, renting and swapping
The democratic practices of sustainable fashion

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Vintage, second-hand, renting and swapping. The fashion world is full of democratic and sustainable consumption practices, which all brands, from niche to luxury blockbusters, seem fascinated by. Recent data show this is a fast-growing market and this course aims to explore the world of sustainable fashion not just from the point of view of eco-couture and medium-high end brands but also through a series of grassroots practices to suit every pocket and taste

Vintage, second-hand, rented or swapped clothing and accessories have emerged from tiny, niche markets to become, thanks in part to the internet, an alternative, imaginative way of feeding the circular economy and providing respite to our planet, which is submerged under a glut of overproduction.

Buying and/or selling used garments, swapping them at swap parties, or renting them not only saves money (and allows us to wear a ‘dream’ dress for a special day) but gives back value and a second life to items that still have dignity and, in the case of vintage, the added preciousness arising from the time period or rarity of the piece.

Aimed at those working in creativity, style, communication and marketing at Italian SMEs, brand owners wanting to navigate the latest news, and fashion freelancers looking to learn more about the latest phenomena, the course provides an organic understanding of the present-day fashion sector through analysis of phenomena and case studies with a focus on sustainable fashion.  

Opting for vintage and second-hand, renting or swapping outfits is good and worthy, and luxury brands and international designers have now got on board, realising that reissuing pieces from previous collections allows them to capitalise on their stock, which is often worth more than current creations, studying data and trends in a bid to acquire new clients.


Understand the distribution and communication potential of vintage and other sustainable forms of fashion

Identify the strengths of deluxe vintage and renting

Analyse the types of user communities springing up around sustainable practices

Get to know the most important physical archives and digital showcases

Explore the differences between business models


  • Not just eco-couture

  • Definition, origin and development of vintage

  • Second-hand 

  • Fashion renting 

  • Swap parties

  • Luxury and second-hand


Barbara Chiodi


Barbara Chiodi

Barbara Chiodi was born and raised in the Valtellina valley in Lombardy and is now based in Macerata in the Marche region. A freelance journalist with almost twenty years’ experience in fashion, she writes an eco-fashion blog which she hopes will help establish and raise awareness around ethical fashion, including tips on how to produce and buy fashion more consciously and responsibly. Last but not least, she is an animal rights activist.


Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.


70 + vat

1 hour

The course is taught in Italian
on the Superzoom Academy

e-learning platform.


If you want to know more about our courses:
Tel. +39 051 6389561

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