East Side story | Season Trends
Old craft traditions and folkloric details with an Eastern European flavour are mixed with contemporary design elements, in a polite and elegant style that crosses gender and age boundaries. Vaguely decadent popular places for sharing and collectiveness, simple objects, the fruit of ancestral knowledge passed down through generations tell stories of “good old things in terrible taste”.1 Old ornaments, decorated and sparse furnishings, everyday utensils define a taste that is both eccentric and chic, lived-in yet gently modern. Bourgeois ladies, dressed in their finest, communicate worn but solid values, like their extravagant hats and garnished handbags. Crochet and cross stitch, floral prints and rich damasks adorn designer objects and contemporary garments. Minimalism and maximalism, luxury and Communism, past and present coexist in a language with a vaguely Slavic accent and with a refined, romantic sound. In the background, Brutalist-style objects and architecture counterbalance an overflowing, snobbish and non-conformist scene.
1Guido Gozzano, ‘L’amica di nonna Speranza’ (1911), english translation by Bora Mici
Research: Anna Maroncelli for Autumn/Winter 2026.27 season.
