Piegavelox is speeding up

The research never stops


Piegavelox is one of the most prominent companies in the fashion supply industry and partners some of the best-known international brands with its embroidery and pleating. We discuss this with one of the company’s owners, Filippo Orefice, and his siblings Francesca, Paola and Antonio.

Your story has spanned over six decades so far, can you tell us what principles have guided you from the beginning and whether they have remained the same?

A company’s principles are its foundations, as they inform and guide the conduct and decisions of everyone within it. Since our company was founded, principles such as professionalism and respect for employees have been the cornerstones of our development, and over time we have introduced principles such as innovation and continual improvement, both human and technological.

How have you adapted to the fashion industry that demands a constant stream of new techniques and product?

Fashion is a constantly changing industry and businesses have to be able to move with it. That’s why we pay particularly close attention to new trends and to technological progress, which is so important in our sector. We have introduced new machinery to our production cycle that enables us to work more quickly and efficiently than in the past. Software and training for our designers are aspects that must be developed on an ongoing basis so that we can stay up-to-date in our sector.

How important is it these days to be proactive when dealing with the style departments of brands and to make your archives available to them?

The style departments who regularly visit our company always need to be stimulated with new ideas and proposals. One of our core businesses is continuous sampling throughout the year, especially ahead of the fashion shows. This replenishes our showroom and our archive so that we can always offer style departments new and up-to-date ideas.

Is there a specific process that you are particularly renowned for or that clients identity you with?

There are two processes that we are most known for on the market: pleated leather and fabric and quilted embroidery. We have been producing these since the outset and have recently taken them to an even higher level of technique and quality.

In recent years many high-end fashion supply companies have decided to join forces with other players in order to be more incisive on the market. Have you ever considered this?

Recently, especially in our territory, there have been a lot of mergers and acquisitions by investment funds that have made us think about this new issue. Of course, we believe that working in partnerships is important, but we don’t think this collaboration has to come about through the total sale of the company. The most common risk that we are noticing is a kind of creative flattening that often happens with these acquisitions. And creativity is our heritage, so we want to maintain it and make sure it is not sacrificed. However, you have to say that, with the ever higher costs and investments we are dealing with these days, joining forces with others can be an excellent solution to keep up with market challenges. Working with others can also be a necessity for companies, not least for pooling technical skills which are the basis of our business. But it is important not to sacrifice your identity and your knowledge, which are key parts of the Italian manufacturing sector.

What is your approach to environmental and social sustainability?

For the past few years we have been including recycled and 100% ecological materials in our sample collection, and this is attracting increasing interest from our customers. Being environmentally and socially sustainable will be the difference between success and failure. But standards have to be clear and equal for all, and we must also make sure that businesses are involved in the definition of these standards, otherwise they could be counterproductive. From a technological point of view, we have installed photovoltaic panels on our second premises and a charging station for company vehicles, so our environmental impact is much reduced. The ecological transition is a long and costly process, but it represents the future for our industry and we strongly believe in it.


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