Sustainability according to Canclini1925

Face to face with Simone Canclini

What are the main steps you have taken towards sustainability?

Canclini is beginning to move its business model towards environmental sustainability and a circular transition in a bid to address the widespread issues and harmful practices in the textile and clothing sector. For some years now, the company has also been committed to upgrading to environmentally friendly systems and machinery. When it comes to textile waste management, Canclini supplies textile by-product from the production process and makes available its systems and skills for reworking new quality raw materials from production waste. In this regard, the launch of the non-profit consortium of fashion supply chain manufacturers, Retex.Green, of which the Italian Textile Foundation is a founding partner, was announced a few months ago. The foundation aims to manage waste from textile, clothing, leather goods and footwear production.

What is your approach towards eco certifications?

Product and process certifications are voluntary recognitions expressly requested and sought after by clients and end consumers. The company has always recognized and believed in the value of constantly updated certifications. Infact, its first audit for Oeko Tex Standard 100 certification was carried out as early as 2005. This was followed by other product certifications – guaranteeing the quality, origin and traceability of the raw materials used to make our quality fabrics – and process certifications which, on the other hand, give clients assurances on our working processes. The latest certification we obtained is OCS standard.

How do you communicate your ‘green’ policies?

Sustainability goals and milestones achieved are periodically announced through appropriate media depending on the content and target audience. We recognise the value of a well-crafted digital and social communication policy, through video content, brief product ads and sharing news and initiatives in environmental and social sustainability. But we also use marketing channels such as newspapers, newsletters and Sustainability Reports, which contain specific content for a more niche audience.

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