Brazilian Footwear Show
makes its debut!

Aiming to provide a support network for the industry, the event brings together representative bodies from Brazil’s main footwear manufacturing hubs and acts as an important business platform. The executive president of Abicalçados, Haroldo Ferreira, points out: “It’s nearly unanimous in the market that we needed changes in the industry’s launch calendar. Since the inception, when the idea of a trade show organised by Abicalçados started being discussed, we had a democratic process that involved all parties, potential exhibitors, and retailers. I believe this fact was crucial in forming this unprecedented support network in our field.”

As highlighted by the CEO of NürnbergMesse Brasil, João Paulo Picolo, a key part of this event is the unity and synergy among industry representatives: “Undoubtedly, this support network created around BFSHOW will provide an extra boost to the most important national footwear fair in Brazil. In addition to already having over 70% of Brazilian footwear hubs represented at the event, BFSHOW will feature a significant diversity of companies, profiles, and products, which should attract more retailers and international buyers from major global players.”

The event will also be attended by Sindifranca, the Union of the Footwear Industries of Franca, underlining the fair’s potential to attract a global audience and become a major event in the international fashion calendar, thanks to the established strategy of reaching out to the United States, Europe and the Middle East. The president of the Footwear Industry Union of Rio Grande do Sul (Sicergs), Renato Klein, points out that the event has a team of experts with a broad background in organising Brazilian participation at some of the world’s largest footwear fairs. Renato Ramires, the president of the Footwear and Apparel Industry Union of Birigui (Sinbi), emphasises that the event will play a key role in increasing national and international visibility for the involved brands, as well as create opportunities with both national and international retailers, aligning companies according to buyer demand.

Another new development for this edition is the announcement from Abicalçados and NürnbergMesse Brasil of a partnership with Inspiramais, which will publish fashion content via email marketing and social media channels starting in September. According to Letícia Sperb Masselli, project manager at Abicalçados, the aim of the collaboration is to provide light and easy-to-consume content for the retailers attending the event. Rico Azeredo, head of business development at NürnbergMesse Brasil, believes the initiative will enhance the visitors’ experience, adding that over 10,000 people are expected to attend. The content will be curated by designer Walter Rodrigues, who runs the Design and Research Center of the Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods (Assintecal), with work based on the Homo Faber research, which was presented for materials at the latest edition of the Inspiramais event in July.

With over 100 confirmed brands, occupying more than 90% of the available exhibition spaces at the FIERGS Event Center, the Brazilian Footwear Show is preparing to open its doors to visitors… so it’s time to pack your bags and book a ticket to Brazil!