business ethics and sustainability in fashion

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fashion business e strategie digitali

Topics

Ethics and sustainability are the pillars on which the business of the future is founded. This is a particular issue in fashion, which is constantly being pulled between fast consumption and attention to detail. But how can these two forces be balanced? Supply chain companies, small-medium brands, niche and luxury projects are all asking the same question. The Business Ethics and Sustainability in Fashion course has arisen out of these urgent questions. Designed for you by fashion insiders working on a daily basis with top Italian textile and clothing companies, the Superzoom Academy addresses the theme of business ethics and sustainability with a strategic vision and approach – as a real engine of innovation. Spanning examples of major companies through small, independent brands and SMEs in the supply chain: the multiplicity of the sustainable approach is closely linked to the theme of business and product organisation (from recycling to blockchain). Designed for small-medium companies, young brands and sector professionals wanting to begin working towards zero impact, this course analyses the modus operandi of the most innovative manufacturers and the new professional roles complying with craftsmanship 4.0 criteria. By exploring the fundamentals of raw materials, through the lens of sustainability and inclusivity, you will discover how fashion’s field of reference is expanding and how to avoid making marketing “missteps” that put off informed consumers. Looking at real-life case studies, you will learn about best practice and the best ways to drive innovation. You will explore the relationship between strategic innovation management and traditional business models, identifying and outlining the characteristics of new business vision approaches: for a new Made in Italy identity in which our country’s wealth of trades and skills is teamed with digital transformation.

Target

  • Small and medium enterprises needing to inject innovation into their management model and wanting to start the process of change towards transparency and sustainability. 

  • Employees at small and medium textile/clothing companies who know that sustainability is a long-term project and want to keep up-to-date and ready to better manage the change.

  • Fashion freelancers and senior roles wanting to update and improve their strategic skills in the area of sustainability. 

Objectives

Find a vision: the scenario requires consistency

I want to know the truth: what are the contemporary approaches to consumption

Craftsmanship tradition and top level industrial production: the Italian model

From zero to green: beginning with a renewed creative process

Buy less and buy better: anti-consumerism creates better consumption

Sustainable, inclusive communication: the steps to take

Content

Tutors

Barbara Chiodi

Bio

Barbara Chiodi

Barbara Chiodi was born and raised in the Valtellina valley in Lombardy and is now based in Macerata in the Marche region. A freelance journalist with almost twenty years’ experience in fashion, she writes an eco-fashion blog www.eco-a-porter.com which she hopes will help establish and raise awareness around ethical fashion, including tips on how to produce and buy fashion more consciously and responsibly. Last but not least, she is an animal rights activist.

Paola Maddaluno

Bio

Paola Maddaluno

Paola Maddaluno, Ph.D. in Environment, Design and Innovation, is a History of Applied Arts professor at the Frosinone Academy of Fine Arts and also teaches Textile Design at the Brera Academy of Fine Arts. She is responsible for the Bernasconibiseta textile archive in Como. She has conducted research at the Fondazione Gianfranco Ferré archive in Milan and the Elio Fiorucci Love Therapy archive in Milan. In addition to essays and articles on contemporary fashion and innovative design, she has also published the following books: Gianfranco Ferré. Progettazione continua (Alinea, 2014) and Progettazione aperta. La figura dello stilista-organico (Meltemi, 2019).

Mauro Maiocchi

Bio

Mauro Maiocchi

An economics and business graduate, he has worked for years as a consultant and tutor on the optimisation of business organisation, using reference models, statistical analysis and data mining.

Matteo Minà

Bio

Matteo Minà

Matteo Minà is a professional journalist, tutor and fashion expert. Passionate about the sector, he built up his knowledge first at the Polimoda International Institute in Florence and later at the University of Bologna with a degree in costume and fashion culture and techniques. After ten years working as a sales and retail manager for luxury brands, he has chosen to write and speak about fashion in newspapers, periodicals, online and on the radio. He is the co-author of Il Galateo del Terzo Millennio (Guido Tommasi Editore).

Rossella Piergallini

Bio

Rossella Piergallini

A visual artist who studied painting at the Bologna Academy of Fine Arts, she has exhibited in solo and collective shows and her work can be found in private and permanent collections at Italian foundations and museums. A tutor at the Academy of Fine Arts since 1983, she has coordinated and organised exhibitions, and helped set up European projects and international exchanges. She has held seminars, conferences and workshops in Italy and abroad on art, the psychology of creativity, and fashion. She has taught Fashion Design at the Bologna Academy of Fine Arts since 2010, designed and organised events, themed fashion shows, competitions for startups and fruitful collaborations with fashion professionals.

Lucia Tralli

Bio

Lucia Tralli

A scholar of grassroots practices of online audio-visual aggregation, socialisation and production, with a particular focus on the interconnections between media studies and gender studies. She is also interested in issues of intersectionality in contemporary media representation, with a particular focus on inclusivity in Italy.  She gained a research doctorate from the University of Bologna in 2014 with a thesis on the practices of audio-visual reuse and fandom in women. She is currently Adjunct Professor at the American University of Rome, where she teaches Visual Culture, Cultural Studies, Media and Gender, Celebrity Culture, Media and Activism and Gender in International Relations. She has worked for years with the National Archive of Family Film – Home Movies Association in Bologna and coordinates activities and projects aimed at protecting film and archive heritage. In 2020 she directed the archive documentary Nella buona e nella cattiva sorte. Conversazioni con Sara, produced by Home Movies.

Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.

information

200 + vat

9.30 hours

The course is taught in Italian
on the Superzoom Academy

e-learning platform.

contacts

If you want to know more about our courses:
Tel. +39 051 6389561
academy@super-zoom.com


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