Adopt a strategic approach to fashion marketing and fashion communication
Develop an awareness of the fashion ecosystem between product, consumers and media
How to best package your message
How to improve the communication experience
How to intercept potential new customers
How to understand customers’ buying decisions and motives
Uniqueness and market
Business Model Canvas
Fashion Marketing Mix
Content Strategy phases
Coordinated image and tone of voice
Emotive and core content
The logic at the base of multichannel strategy
Multichannel customer journey
Target vs person
The 5 phases of the customer lifecycle
From AIDA to Messy Middle
Content Strategy: editorial plan
Roberto Braga is a content curator at Flipboard Italia. He has conducted research for and taught at the University of Bologna and the University of Modena and Reggio Emilia, where he taught digital media for several years, and has covered fashion films as part of the Fashion Culture and Management degree course in Rimini. For over ten years, he has worked as a content strategy consultant and tutor for private and public sector organisations.
A marketing and communication tutor, trainer and consultant for cultural and creative industries, Nicolò Gallio collaborates with Italian and international brands and digital marketing agencies as a copywriter, analyst, social media manager, specialising in digital PR and media relations. He has handled projects ranging from film and entertainment to footwear, accessories and clothing.
Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.