Fashion Design Thinking: case study


Fashion Design Thinking is a course aimed at businesses operating in the textile/manufacturing and textile/clothing sector. The aim is to reflect on a new design and production methodology called Open design.

Exploring this area will help bring your business into line with new scenarios in the fashion system, making it a one-of-a-kind industry that embraces the most advanced results of innovation, digitalisation and sustainability. To define this new scenario, the course focuses on two key concepts: multidimensionality and multi-disciplinarity

Textiles, the essential ingredient in formulating unexplored processes, will play a crucial role. The Telaio 31 case study will be a particular focus here. This aesthetic-experimental research project is designed under the European Textile Technology Platform while the strategy called The Ted – Zero Waste Dress is a design and production experiment aimed at developing a ‘total manufacturing’ and textile functionalisation process. 

Aimed at those working in creativity, marketing and communication at Italian SMEs, brand owners wanting to explore new design frontiers, and fashion freelancers looking to learn about new design cultures in contemporary fashion, the course provides an understanding of the hybrid methodological and production perspective based on the transfer of knowledge from one sector to another and on the hybridisations of knowledge. One example that Fashion Design Thinking guidelines give us.


Explore all-new design scenarios in the fashion system

Embrace the most advanced results of design innovation

Understand the potential of a design thinking approach to fashion.


  • Design thinking 

  • Reinterpretation of textile material

  • Open design

  • Multidimensional creativity

  • Multidisciplinary culture

  • Case study: Telaio 31 


Paola Maddaluno


Paola Maddaluno

Paola Maddaluno, Ph.D. in Environment, Design and Innovation, is a History of Applied Arts professor at the Frosinone Academy of Fine Arts and also teaches Textile Design at the Brera Academy of Fine Arts. She is responsible for the Bernasconibiseta textile archive in Como. She has conducted research at the Fondazione Gianfranco Ferré archive in Milan and the Elio Fiorucci Love Therapy archive in Milan. In addition to essays and articles on contemporary fashion and innovative design, she has also published the following books: Gianfranco Ferré. Progettazione continua (Alinea, 2014) and Progettazione aperta. La figura dello stilista-organico (Meltemi, 2019).

Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.


€ 50 + vat

1 hour

The course is taught in Italian
on the Superzoom Academy

e-learning platform.


If you want to know more about our courses:
Tel. +39 051 6389561

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