From multichannel to omnichannel through interconnection
Redesign business models in light
of the omnichannel approach
Omnichannel customer journey management
Market-oriented and consumer-oriented
How to involve customers in social customer engagement strategies
How to manage logistics: solutions for optimising production time and costs
Returns management as an integral part of the buying process
Introduction to omnichannel retail
The 9 pillars of omnichannel strategy
Omnichannel strategies and best practice
Customer journey and omnichannel touchpoints
CRM funnel and main KPIs
Gaya Calabrò specialises in European public relations with a major in Marketing. She began her career working in Paris and Milan as a marketing and communication coordinator for a Canadian software house. Her shift to the fashion industry came when she became an eCommerce buyer for well-known Italian and international .com businesses. She later gained significant experience as an Online Manager at luxury companies in Italy and Switzerland. Today she is an eFashion and Buying Consultant, working with fashion and lifestyle businesses operating in Italy and China, working on the digital and omnichannel strategy for startup brands. She also teaches eFashion strategies and Buying Management at prestigious Italian and international fashion schools.
Superzoom Academy courses teach you how to best tackle the future of business. Put together by fashion scholars and insiders with over twenty years’ experience at top Italian textile/clothing companies, Superzoom is the Academy for your future-proof training.