Until a few years ago, many would turn their nose up at the idea of ‘sustainable fashion’ because it conjured images of drab, colourless clothing and accessories. But attitudes have largely flipped and eco-fashion is now a major part of fashion week schedules around the world.
In this continuously expanding sector, driven by innovative designers, brands, businesses, insiders and events, institutions and governments are signing agreements and setting targets to ensure that the fashion industry finally changes course, lessening its extremely high impact on the environment.
The Superzoom course on the fundamentals of sustainability looks at this scenario and explores the need to provide businesses and brands with accessible pathways towards a sustainable future. Nowadays, ‘sustainable fashion’ not only means ethically-created and original, eye-catching designs; it also addresses a complex array of challenges in which everyone, from individual consumers to the CEOs of big luxury groups to heads of government, have responsibilities, whether that be to the products they buy and manufacture and the laws they implement.
If everyone understood the labour that goes into stitching, dyeing and cutting every garment and accessory they wore, the enormous complexity of the fashion supply chain and the massive overproduction crammed into warehouses around the world, then talking about ‘sustainable fashion’ would carry more weight. And we would all place more value on terms like ‘recycle’, ‘reuse’, ‘second hand’, ‘vintage’, but also ‘fair trade’, ‘security’, ‘protection’, ‘respect’, ‘innovation’, and ‘research’. Because sustainable fashion is all this and much more.
Aimed at those working in creativity, marketing and communication at Italian SMEs, brand owners wanting to implement real change, and fashion freelancers looking to fine-tune their knowledge of communication and marketing in order to be ready to tackle the most competitive challenges, the course teaches you to better understand the values young and modern customers are interested in and on which they make their purchasing decisions. Making these changes brings enormous advantages for businesses, as well as responsibilities.
